The Bloom Effect

Fiona Bloom


Halifax Pop Explosion Music Conference
Oct 19-21
Halifax Central Library

Fiona Bloom is an industry maven spanning nearly three decades in the music business running successful record labels and PR agencies, hosting radio shows, producing international festivals, and now, her latest endeavor, The Bloom Effect: a one-stop-shop for marketing and branding entertainment. Prior to that, she was a concert pianist and violinist.

Born and raised in London, England, she has traveled around the globe discovering the latest trends in music. Considered a connector, world citizen and influencer, Fiona has endless amounts of energy and passion, which resonates throughout her work.

XPAND Conference Talk

Navigating the World of Social and Media with Compelling Content

Thurs. October 19

2:30 PM – 3:20 PM
RBC Learning Centre
Presenter: Fiona Bloom (The Bloom Effect)

How can bands/artists reach the media in engaging ways with effective results as well as identify fans, comprehend targets and demos, and nurture and build audiences? Fiona Bloom of The Bloom Effect will demonstrate the process it takes to communicate messaging – whether a tour, album release, single premiere, or overall artist update – via various outlets and platforms such as podcasts, blogs, playlists, print, internet radio, terrestrial radio, web portals, mobile, and TV. By understanding that your audience and fans are #1 and that they are with you on your whole journey, you're able to keep them in the palm of your hands with the right strategy, voice, and authenticity.