Jennifer Sullivan


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Halifax Pop Explosion Music Conference
Oct 19-21
Halifax Central Library

Jennifer Sullivan is an award-winning brand visionary with experience in licensing, product development, integrated marketing programs, digital technologies, entertainment marketing and national promotions.

Jennifer’s career has spanned licensing and consumer marketing programs for a wide range of companies – from emerging brands to the world’s largest retail, entertainment, technology and packaged goods companies. Jennifer’s clients have included some of the world’s largest brands including McDonald’s, Burger King, Kellogg’s, Vivendi Universal Games, Kraft Foods, Toys “R” Us and many others.

Negotiating high profile partnerships with leading entertainment companies and brands, Jennifer’s expertise in new business development, product placement and tie-ins have helped her clients to generate hundreds of millions of dollars in revenue and invaluable social currency.

In 2008, Jennifer co-founded a licensing agency representing Paul Frank Industries, Emily the Strange, Sony Music Nashville among others. Jennifer’s work on the Paul Frank brand resulted in the procurement of 85 licensees in 18 months, launching its social media networks, securing placement into Target stores and winning two (2) LIMA Licensing Excellence Awards in 2010.

Jennifer joined memBrain as President in 2010 and is currently at the helm of a broad range of global projects for Intel, McDonald’s, UBS, Hasbro, Logitech and others.

Jennifer is also founder and editor-in-chief for memBrain’s monthly magazine The STORM Report, tracking up-and-coming music artists and trends in the music industry on behalf of a high profile list of global industry subscribers.

In 2016, Jennifer was honored with the “Women of Influence” Award by the T.J. Martell Foundation.

Jennifer is on the Leadership Board for the Toy Industry Association’s PlayCon 2018 and has been a guest lecturer for the University of Southern California (USC) as well as Dress for Success Worldwide where she is also on the West Coast Advisory Board. Jennifer is a frequent panelist and speaker for several other organizations as well as an active member of Women in Toys, Women in Technology International, and Step Up Women’s Network.